Transform Your Brand's PATH TO GROWTH
Don't accept the status quo. Advance your business with a creative, data-driven marketing strategy.
Don't accept the status quo. Advance your business with a creative, data-driven marketing strategy.
Red Bridge Insights, a boutique marketing consultancy, is at the forefront of strategic innovation under the guidance of Wes Durow, an award-winning Chief Marketing Officer (CMO) and accomplished advertising executive. With a proven background in technology marketing, Wes brings a wealth of knowledge in brand advancement, digital-first growth campaigns, and sports partnership activation to the helm.
At Red Bridge Insights, the purpose is to unlock growth by combining unique insights, a data-driven approach, and a digital-first understanding of go-to-market purchase behavior. Whether a start-up or a publicly listed entity, you can expect clearly defined actions for sustained success.
Much like history, marketing and G-T-M challenges often repeat themselves. The key to actionable change is to begin with the end in mind. What does success look like? Marketing is an extension of company strategy, start with the desired outcome and work backwards.
Growth is hard. It only becomes sustainable through a clear, digital-first understanding of the customer journey, the establishment of a repeatable G-T-M motion and a focus on a small but clear set of KPIs. Success leaves clues, and so does failure. Always prioritize moving with speed and forever embracing simplicity.
From the start of his career in B2C advertising onward to leading the top marketing functions for fast-moving B2B technology companies, the one common thread is Wes's ability to build brand and demand programs which drive measurable growth.
While working with early loyalty shopper data models as a graduate research assistant at Northwestern University, Wes quickly learned the need to tie marketing and G-T-M investments to sales results. His relentless pursuit to link content, campaigns, systems and measurement data together continues today.
In 2021, Wes received an OnCon Icon Award as a Top 10 Marketer as voted on by his global peer community. In 2023, OnCon Icon Awards recognized the Extreme Networks marketing team that Wes led as a Top 50 recipient based on peer voting. Wes is also a 2021 Sports Business Journal 'Power Player' award recipient and a two-time Gold Effie award winner for building campaigns that drive results. Wes's multifaceted career reflects that of a proven marketer with a strategic mindset and the ability to navigate diverse industries with success.
Standing out is tougher than ever, and my career has centered on building underdog brands. With that experience, I've spent the past decade helping fast-moving cloud, SaaS-driven companies take a systematic approach toward growth.
Take the first step, and contact us to discuss your marketing and business goals. Send us a message, and we will get back to you soon.
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